Welcome Moissanite Awareness

Greetings,

This is the inaugural post to kick off this blog that will offer my perspectives about the fabulous jewel Moissanite, created by Charles & Colvard, Ltd. It's been nearly a decade since its introduction with tremendous acceptance by top jewelers worldwide. Moissanite is now gaining in customer demand, with ever-growing awareness since its breakthrough offering by J C Penney in late 2004. Go to http://www.moissanite.com for much more information about where to find a huge variety of stunning moissanite fine jewelry designs now offered at retailers almost everywhere.

Moissanite exceeds all jewels using the criteria long established by the Fine Jewelry Industry, when evaluating a gemstone for purchase using the standard "4Cs". The 4Cs refers to the gradation rating of a gemstone's unique color, clarity, cut, and carat weight. Moissanite is always a near-colorless (H-I), ideal-cut (by hand), VS or VVS clarity jewel that has much more fire, brilliance, and sparkle than a diamond, but for a fraction of the cost. Because of these special traits and the value-proposition to the consumer, moissanite is causing a major disruption in the Jewelry Industry. Unlike mined diamonds, Moissanite has a history of origin from meteor particles which are truly rare, yet it is produced with the scientific technology that guarantees perfection that will last forever. It also as durable as a diamond and resists chipping or breakage.

Because of moissanite's recent designation as a new Category of Fine Jewelry within the Jewelry Industry, it is being subjected to a relentless campaign of misinformation and disparagement efforts. For the past several years, these efforts were primarily confined to the company's stock message boards. The reason the stocks' message boards were targeted, is that Charles & Colvard, Ltd. is a publicly traded company on the Nasdaq with the ticker symbol CTHR. As moissanite's popularity and awareness has increased, these misinformation campaigns are starting to spread through multiple channels on the Internet.

As a delighted owner of moissanite jewelry and an investor in Charles & Colvard, the purpose of this blog will be to provide corrections to the misinformation, and to share factual information about Charles & Colvard Created Moissanite and the company.

Thanks,
WB