Moi Moi Moissanite

Moi Moi Fine Jewellery is located in The quaint and high traffic Queen Victoria Building Mall in downtown Sydney, Australia. Their boutique store offers very high-end and unique designer collections of Charles & Colvard Created Moissanite, jewelry that will take your breath away.

Beginning in 2004, they where the first retailer in Australia to offer Charles & Colvard Created Moissanite. The owners are two young sisters Lauren Chang, 27 and Alana Chang, 25, who have built a very successful independent jewelry business from their own model of smart marketing, consumer education, local media and celebrity relations efforts, and simply some of the most exquisite jewelry designs to be found anywhere in the world.

What makes Moi Moi so unique among independents, is that they only offer moissanite jewelry. They also had the foresight and business savvy to negotiate with Charles & Colvard for the rights to being the exclusive moissanite distributor for both Australia and New Zealand.

Moi Moi has succeeded at both introducing and selling moissanite, as a result of their consistent abilities to execute effective marketing strategies in a faraway country that overflows with it's own native Fire Opals and Diamonds, and with abundant South Sea Pearl jewelry coming from next door.

To browse the Moi Moi web site, you too can drool over their truly unique collections of moissanite rings, earrings, bracelets, and pendants set in 18K and 14K gold or platinum pieces of "modern art", that will wear a lifetime. Prices for most pieces range from around $2,000.00 to $10,000.00, but everything would be completely unaffordable if comparably sized diamonds of top quality were used instead.

As part of their marketing campaign, they have produced short video infomercials to inform customers about their moissanite collections. Seen below is a high quality production that features Ms. Lauren Chang, Managing Director, as she presents her excitement in offering their unique line of jewelry, along with a strong value proposition for the shopping experience at Moi Moi. These young businesswomen have also produced local television spots and interviews that advertise their business. They also regularly promote the use of Aussie celebrities, and they get great media coverage at local society weddings and fashion shows, where their moissanite jewelry is worn and gets prominent mention in the press. This video is one in a series that allows the viewer to get a good look at moissanite, and to learn more about moissanite. We hope that you enjoy the video presentation.