Having a background in beads and crystal craft jewelry, Ms, Powley seems incapable to provide an honest and well researched commentary about moissanite. Charles & Colvard Created Moissanite is offered to the public by leading national retailers as fine jewlery. The jewelry Ms. Powley cynically promotes under the banner "More on Moissanite" is cubic zirconia (CZ) derived jewelry produced by Diamond Nexus Labs.
Problems with Diamond Nexus Labs
Diamond Nexus Labs (DNL) is an online outfit that produces and sells CZ jewelry as diamond simulants. Unfortunately, DNL unethically markets their CZ derived products by purchasing a top Google search result placement for the moissanite keyword. This is an unscrupulous bait and switch designed to misdirect interested moissanite customers via their sponsored link labeled “Problems With Moissanite”. The link jumps to an article posted on their website that makes several false and misleading claims about Charles & Colvard Created Moissanite entitled “Trouble With Moissanite”.
First, the article makes the claims that DNL products are a better diamond simulant than moissanite. This claim is flatly incorrect because Charles & Colvard neither markets nor do they offer moissanite as a diamond simulant. Moissanite is a unique and new category of fine jewelry that exceeds diamonds in the 4C's criteria long established by the Fine Jewelry Industry and thus moissanite cannot be described a diamond simulant.
Second, the information provided in the undated article is obsolete as it was written circa 2000. The clue as to the approximate date of the article's authorship is revealed by this paragraph:
"Since moissanite burst upon the scene in the late 90s, it has created quite a stir. Moissanite is gem-quality silicon carbide. The production of moissanite is a proprietary process and it is available only from C3 Inc, a division of Cree Research."
Only someone quite knowledgeable of Charles & Colvard's history would notice this. The original name of Charles & Colvard was C3 Inc during the very early stages of the company's development. However, the company changed its name from C3, Inc to Charles & Colvard in 1999. Therefore the approximate date of authorship was prior to the year 2000. However a newcomer to moissanite, unfamiliar with the company's history, could easily miss that revealing phrase. You have to question the veracity of an outfit that has to withhold information and resort to misrepresentation to sell their products.
Bait and Switch
Rather than respect their customers by advertising the merits of their products like many other reputable CZ merchants, DNL chooses to market their product by using questionable bait-and-switch and disparagement tactics. Preposterously, using DNL as her main source for additional research about moissanite, all Ms. Powley “discovered” was how she too can bait and switch her readers.
2 comments:
It's a blog, not an news article. You're a jackass. Get over it, and go back to your lame grass-roots marketing effort.
The Jewelry Weblog's article not only ranked high in Google's keyword relevance search for 'moissanite' for days but her articles were circulated by Google News. Therefore Ms. Powley "blog" seems to be worthy of "journalistic" considerations by Google.
Ms. Powley incredulously chose to use DNL's bait and switch article written circa 1999 as her primary source for Charles & Colvard Created Moissanite. She dubbed that as "further research" and as her intended purpose. However, rather than write an article about moissanite she wrote what amounted to be a marketing piece for DNL. Ms. Powley's article only served to diminish her own credibility as she engendered a similar DNL type of bait and switch.
In fact Ms. Powley's removed our comments from her site inspiring us to create the "Moissanite Awareness" blog.
Thanks,
WB.
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